Latex - referencing a web site

While writing .tex document, the following is a valid web site reference.


@ONLINE{w1_MPEG7,
author = {W3C Incubator Group},
title = {MPEG-7 and the Semantic Web},
month = aug,
year = {2011},
url = {http://www.w3.org/2005/Incubator/mmsem/XGR-mpeg7/}
}


and latex output is:

MPEG-7 [1] is one of ..
...
[1] W3C Incubator Group. Mpeg-7 and the semantic web, August 2011.